Jack of All Trades:

producing, copywriting, editing, animating, designing, filming, art/creative direction.

And Master of like 3…

I have worked in advertising, animation, and entertainment for 10 years, producing projects for Nintendo, Riot Games, and Comedy Central and working on films such as Warcraft, Avengers 2, and Inception (if you count summer jobs). In 2016, I founded The Cinema Floor, a boutique, nimble, turnkey studio where I conceptualized and directed campaigns for high-profile brands, specializing in IP-based content that combines my love of storytelling with a knack for achieving complex creative briefs.  Most recently, I led animation on Emmy Winning and NAACP Image Award-winning children’s show “Tab Time”.

Tab Time Seasons 1-3

Animation Director | Vendor

Led the design and animation of all hero characters of the Emmy-winning series, and developed a pipeline for rapid animation delivery, while managing a crew of fifteen international artists.

Netflix -

Internal PSA + Hook Up Your Parents Campaign

Concept | Writer | Producer | VFX Sup

Working with two different Netflix teams— Internal and Marketing— I conceptualized and produced two inward and outward-facing spots. On the internal spot for Netflix Inc. about NDAs, “See Something, Say Nothing,” I wrote, produced, and served as the head of post-production and on-set VFX supervisor.

“Hook Up You Parents” was a Mother’s and Father’s Day social media, comedy-first campaign that centered around the idea of kids giving their parents a Netflix subscription.

Copywriter | Designer

My first gig as a designer and copywriter (something that at the time was uncommon), these were the first spots where I got to use my comedic voice, marrying it into a dynamic visual language, with production and photography helmed by Dirty Robber.

My favorite campaign I have worked on, is this AdCouncil PSA for the United Nation’s High Commission on Refugees. I concepted, wrote, and produced the digital l campaign that was shot in real-time and asked participants to pack their most important belongings in 5 minutes into a single bag, and then explain their decisions to the camera.

Creative Director | Producer | Interviewer | Post Sup

Concepted, wrote, interviewed, and produced a digital campaign centered around putting real people in the place of packing their belongings in 5 minutes into a single bag and then unpacking and explaining their decisions to the camera.

This is my favorite campaign I ever worked on - a message that meant a great deal to me that we spent a lot of time planning and shot in real-time. It was a lighting-in-a-bottle experience.

Riot Games - Digital Spot

Writer | Director | Animator | Editor

Wrote, directed, and animated a comedy commercial spot for League of Legends, generating 13 million views and driving new players to the game.

Comedy Sketch + Unaired Pilot

Director | Post Sup | Vendor

Led the design and animation of all hero characters on a digital sketch and pilot for Comedy Central (unaired). Designed and implemented a pipeline for novel animation production, using Unreal Engine paired with 2.5D tools, while managing the budget and a crew of 5.

Lionsgate -

Scythe IP + Teaser + Pitch

Designer | Writer | Animator

Developed a pitch for an adult animated show based on the Scythe IP board game for Lionsgate. Using the art of Jakub Rozalski, I rigged, animated, and supervised post-production on teasers and designed the pitch deck.

Writer | Director | Producer

For Fiat, I used comedy to help the brand jump outside its normal viewership demos, focusing on Millennial families.

Animator | Editor | Producer

The Lexus digital content for YouTube had to be approachable and elevated, so I focused on the car’s safety features while keeping up the brand’s voice.

Producer | VFX Sup

One of my first product launches, my goal was to take Red Vines out of the movie theater and into everyday life, positioning it as a party snack.

Art Director | Producer | Post Sup

This was a product launch of New Amsterdam’s flavored vodka. My idea was to position the new product as underground and indie, projecting an air of excitement and aspiration to a classic beverage brand.